Mitar Mičić, the MTB Evolution founder, is synonymous with cycling gear in the region. As owner of the specialist shop Outdoor Sport and co-founder of the MTB Evolution club, Mitar has spent a decade tirelessly building sports infrastructure in Istočno Sarajevo.

The MTB Evolution founder's commitment to sport shows in his support for numerous events. As general sponsor, he made key events in the region possible, including the 4th Foris MTB Marathon and the 5th Foris Marathon "Stazama olimpijskih planina" (10.08.2024), directly helping to promote Jahorina and Trebević as top MTB destinations.

He made a special contribution to mass-participation cycling as patron of the "Svi u Pale da vrtimo pedale" event (30.06.2024), which was part of the prestigious Čiker MTB Marathon. The event brought together riders of all ages in a parade through Pale and further strengthened the region's place on the cycling tourism map.